RehabCare Impact

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RehabCare Impact Tube. Duration : 4.32 Mins.

We had a good read. For the benefit of yourself. Be sure to read to the end. I want you to get good knowledge from Physical Therapy College . Mercury Labs Rolls Camera for RehabCare to Help Reach Students The RehabCare campus relations team uses Mercury Labs to create a recruiting video series to attract college students. Business/Marketing Objective Increase brand awareness and ultimately recruiting numbers at RehabCare among new college graduates. Situation RehabCare is one of the nation's leading post-acute providers, managing rehabilitation programs and owning/operating rehabilitation and long-term acute care hospitals. Every year, the company has a significant presence at campus fairs, college and university career events and via internship programs. Research shows a projected shortage of 100000 physical, occupational, and speech therapists in the US by 2014, so within this highly competitive recruiting environment, it is imperative for RehabCare to continuously increase brand awareness and strongly position themselves as an employer of choice. They needed another way to speak and relate to students and recent college graduates and share all the career opportunities and benefits that RehabCare provides to its employees. At the urging of their social media headhunter, Jim Durbin, RehabCare began exploring online video campaigns. Durbin found Mercury Multimedia via Twitter and a partnership was born. The Mercury Labs Solution Mercury worked closely with Durbin and RehabCare to conceptualize and produce a series of recruiting videos. A combination of scripting and interview sound bites set the tone for an ...

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